We work with founders as if we own the company. Sometimes we do.
Samaraï is an advisory and investment company working with ambitious, founder-led businesses across digital commerce, technology, marketing and creative industries.
When we become useful
Companies rarely need another advisor simply because they want more advice.
Usually something needs to change.
The company may be entering a new stage. Growth may have created complexity. Sales, leadership or organisation may need to evolve. An important hire may be missing. The board may need to become more useful. Or the founder may simply need another experienced perspective on a decision that matters.
That is often where Samaraï comes in.
What we do
We work closely with founders, leadership teams and boards on the questions and decisions that shape a company's direction and future.
Strategy, commercial development, positioning, organisation, leadership and ownership.
Sometimes the role is to bring experience. Sometimes a different perspective. Often, it is simply to make the important things clearer.
We believe in clear opinions in the room, not recommendations delivered in a deck afterwards.
Selected companies
Our role differs by company. We may advise, help build, invest, sit on the board or combine several of these roles.
IONA Commerce
A digital commerce consultancy helping companies build and develop modern commerce experiences and technology.
Lecommerce
A Shopify-focused e-commerce company building and continuously developing online businesses for consumer brands.
Breakfast Helsinki
An independent production company working across advertising, film and creative production.
Cronvall
Building a digital B2B marketplace for industrial products.
To connect, inform, provoke, and ignite progress.
Our mission